Live Outlandish

Dundas Media, known for their innovative approach, collaborated with media agency Wavemaker to bring forth an exceptional brand-funded TV special named 'Live Outlandish'. This groundbreaking show was designed to showcase the new Mitsubishi Outlander SUV in a captivating way. Drawing inspiration from hit shows like 'The Amazing Race' and 'Survivor', Dundas Media created the original format for 'Live Outlandish'.

The concept revolved around surprising four friends with a spontaneous weekend getaway using the Mitsubishi Outlander. Every step of the journey was filled with surprises, encompassing games, challenges, and rewards. These friends embarked on a bold and adventurous journey, with the Mitsubishi Outlander as their trusty vehicle.

The 1-hour TV special aired on Foxtel's Lifestyle Channel, providing viewers with a thrilling and entertaining experience. Complementing the TV special were a series of 60-second short-form ads broadcasted on Foxtel. These ads, featuring QR codes, directly invited viewers to test drive the Mitsubishi Outlander.

Dundas Media's ingenuity in crafting 'Live Outlandish' not only delivered engaging content but also effectively showcased the capabilities of the Mitsubishi Outlander. The show's blend of adventure and automotive excellence made it a standout in the world of brand-funded TV series.

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